Sky completes deal for Virgin Media's TV channels
Posted 14th July 2010 at 2:45pm by Ewan Taylor-Gibson
Sky has completed its transaction to purchase Virgin Media's portfolio of premium TV channels.
The acquisition deal, which is worth an initial £105 million, has been concluded fully after regulatory approval was granted by authorities based in the Republic of Ireland. A further £55 million is set to be paid on UK regulatory clearance.
Sky has also chosen to rename the portfolio of channels, which includes Living, Challenge, Bravo and Virgin1, as the Living TV Group.
The broadband, TV and home phone provider also intends to announce a new channel brand for Virgin1, as it has no plans to license the Virgin brand.
Details of the completion of the deal have come after both Virgin Media and Sky added a new high definition version of Five to their TV packages.
Virgin Media is offering access to the channel, which shows Neighbours and top US dramas, to its subscribers for no extra monthly fee.
1 comment
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Chrissy, 14th July 2010.
Sky triumphant once again. Bad move for virgin in my opinion as they will now have to pay sky for the rights to broadcast their old channels on their cable network.
Reply
But hey, this will add yet another HD channel to the growing list on Sky (as living HD only on virgin at the moment). So thats 41, then Sky Sports News HD and Living HD makes for 43 HD in 1080i vs Virgins 7 only in 720i. Sky wins. look out for Skys new On Demand service Sky Anytime+. I Vote Sky!
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