People who subscribe to Vodafone's mobile broadband services now have the chance to enjoy the life of a VIP thanks to a new initiative from the company.

The company's Vodafone VIP scheme has been created to offer subscribers priority tickets and exclusive access to a range of events, from visits to the McLaren Technology Centre through to music festivals.

Vodafone customers can register at the official website for the service, which the company has described as "our way of saying thank you".

"Whether you're a pay as you go, pay monthly, or business customer you can join in now. Just login or register and give yourself lots to look forward to," the broadband provider added.

Other broadband providers which run similar schemes include O2, which offers its customers access to the Priority service.

People can get tickets for a host of events held at O2 venues across the UK by registering for the scheme.