Telecoms and broadband internet regulator Ofcom has approved KC's new land line and broadband bundles.

The internet service provider, which has strong subscription figures in Hull and East Riding, will now be allowed to combine its home phone and broadband services - for the first time.

Speaking before Ofcom made its final decision, Sean Royce, KC's commercial and finance director, said the company had talked to its customers - both businesses and consumers - and many of them were calling for bundled phone and broadband services.

"We've been in talks with Ofcom about this for some time and are pleased that the regulator has agreed to consider relaxing the regulations currently in place," he added.

Ofcom said KC had to adhere to a number of criteria if the bundled deals were to continue to exist - including allowing competition in the marketplace and ensuring customers get the most benefit from combining their home phone and broadband internet.

Recently, Ofcom published research showing that the average broadband speed has increased by 25 per cent when compared to download rates for 2009.