Broadband internet provider Virgin Media has boosted its data transfer rates for businesses in order to meet growing demand for data-intensive services.

The internet service provider (ISP) has improved both its Ethernet extensions and high capacity service by overhauling its point-to-point connections.

Virgin Media claims the move has boosted data speeds from 1GB to 10GB.

David Green, a product manager at Virgin Media Business, said: "There has been an explosion of data in all markets in the last few years that people need to transmit instantly to one another, and we are aiming to meet these growing needs."

He added that by running a dedicated fibre optic broadband service between two locations, businesses can access data almost instantaneously.

The connections are capable of spanning some 35km.

Recently, ISPreview.co.uk founder Mark Jackson claimed that the only way ISPs will be able to achieve advertised broadband internet speeds in the future is by adopting fibre optic broadband technology.