Leading internet service provider (ISP) TalkTalk has acted to bolster the appeal of its current range of broadband deals.

The broadband provider is now offering free installation to consumers registering for its TalkTalk Essentials and TalkTalk Plus broadband packages.

In doing so, it matches an offer currently being run by rival ISP Virgin Media, which is connecting new customers for free until the end of this week.

TalkTalk's latest promotion enables customers to make an initial saving of £29.99 when signing up for web services.

The ISP's Essentials package offers up to 24Mb download speeds, a 40GB usage allowance and free evening and weekend calls to UK landlines, all for £6.99 per month plus line rental.

For consumers seeking an unlimited download allowance, a free wireless broadband router and anytime landline calls, TalkTalk Plus is available for £14.99 per month.