Two-thirds of broadband consumers may choose to switch internet service provider (ISP) this year, a new poll has suggested.

In a survey carried out by ISPreview.co.uk, 31.3 per cent of respondents said they are definitely looking to use an alternative broadband provider in 2011.

A further 32.5 per cent of those interviewed claimed to be considering a change, with the remaining 36 per cent happy with their ISP.

When questioned whether they were happy with their current ISP, just 54.9 per cent said they were.

Some 34.8 per cent described their broadband provider support as being 'good', with 27 per cent claiming 'average' and 26 per cent 'poor'.

The remaining 12 per cent of respondents said they had never used their ISP's customer support service.

Clodagh Murphy, Director of ISP Eclipse, recently claimed that UK consumers are becoming increasingly demanding in terms of their customer service expectations.