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Hyperoptic is to launch 1Gb broadband services in three more UK cities: Manchester, Liverpool and Leeds.

Residents and businesses in the three urban centres will have access to Britain's fastest broadband speeds, delivered using fibre-to-the-premises (FTTP) technology.

Hyperoptic explained that the majority of fibre broadband providers in the UK today only offer fibre-to-the-cabinet (FTTC) broadband, which is currently capable of delivering 76Mb download speeds.

"The fibre actually stops at the cabinet, leaving residents to guess what bandwidth they might actually receive and when," the service provider stated. 

"The connection into the house is still delivered over outdated telephone copper cables, which is why customers experience undependable performance, peak-time slowdowns and barriers to fully utilising their connections."

Hyperoptic claims that its FTTP network is capable of delivering speeds 5,500 per cent faster speeds than the current UK average.

The broadband provider has already launched 1Gb services in blocks of flats in London, Cardiff, Reading and Bristol.

Dana Tobak, Managing Director at Hyperoptic, said the company is committed to providing UK consumers, left lagging in the slow-lane, with "a real broadband alternative".

She claimed that Hyperoptic's 1Gb broadband services are "the best in the market today" in both terms of speed and online experience. 

"You get what you pay for. Anytime. All the time. Full stop," Ms Tobak added.

"We are building the consumers-choice broadband company; a trusted utility that our customers can and do depend upon."

Earlier this month, Hyperoptic was nominated in five categories for the 2014 Internet Services Providers' Association (ISPA) awards.

The company is shortlisted for the Best Super-fast Broadband, Best Consumer Fixed Broadband, Best Consumer Customer Service, Customer Choice and Best Use of Digital awards.

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