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A guide to all-in pricing for broadband deals

Major changes are afoot with how broadband prices can be advertised and displayed. And that means major changes for our comparison tables, too. Here, we take a look at what all this means for you.

As of 31 October 2016, rules have come into force that change the way that broadband providers display pricing for their deals. The changes are intended to make it easier for consumers to calculate the total cost of a broadband and landline contract.

The key change is that from hereon in providers are moving to what’s been termed 'all-in pricing'. This means that they’ll no longer show the landline rental and broadband price separately. Instead, deals will be displayed with a single, 'all-in' figure that combines the total cost of broadband and landline rental. The rules also stipulate that providers must make contract lengths more prominent, and they’re now bound to clearly state the monthly cost of a contract after any reduced-cost introductory period has expired, too.

Why are the changes coming into force?

Advertising Standards ASA

The changes to broadband advertising have been implemented after a study conducted by the Advertising Standards Authority (ASA) found that 80% of consumers were unable to calculate the total cost of a broadband contract. It’s hoped that by making pricing clearer it'll be much easier for consumers to work out their total outlay. In turn, that should mean they're able to make better, more informed decisions.

At uSwitch we’re behind anything that makes life simpler for consumers, so we very much welcome the ASA’s ruling and hope it'll help you find the right deal at the right price. We’re hopeful that the changes mean that periodic rises in line rental costs are made more explicit and are no longer a stealthy way for providers to hike prices.

All-in pricing and uSwitch comparison tables

talktalk all-in pricing

If you’ve used our comparison tables, you may have noticed that all of our consumer broadband providers, such as TalkTalk and Vodafone, are now displayed with all-in pricing to comply with ASA's new regulations.

Looking for a new broadband deal? Head to our comparison page to see our pick of the top money-saving broadband deals.