By the end of April, Sky’s broadband customer base has gone from zero to 553,000 in just nine months. The number has also doubled within the last three months. With gross bookings standing at 669,000 Sky are on course to reach their target of 700,000 by the end of June. The Sky broadband network now reaches 60% of UK homes. Combined with Easynet they aim to achieve network coverage of 70% by the 30th of June.
Sky also claims that Sky Broadband users are downloading at twice the speed of their previous internet provider and that two thirds are using wireless for the very first time. However sky have not been without their problems, they proudly claim that 90% of their potential broadband customers are connected with 15 days, however with such high numbers subscribing, this leaves over 2000 people a month waiting more than 15 days. A Spokesman from Sky said: “Sky connected a broadband customer every 30 seconds in the last quarter and our average connection times are among the best in the industry… Unlike some other providers, we're hooking customers up to our own network straight away so they can benefit from faster downloads and lower prices. We're never complacent and we'll always work to make the switching process as quick and efficient as possible.”
Contrary to the broadband subscription success, Sky’s TV package has been experiencing a great ‘churn rate’ i.e. the proportion of people who cancel their contracts has risen from 11.9% to 13.7% within the last quarter.
Sky also announced last year a drop in operating profits of £557 million (last year) from £660 million (the year before) yet much of this loss in profit is due to the investment of £137 million on Sky’s broadband service
You can view Sky’s broadband packages here.