The internet seems to have established itself as one of the most used forms of media for British consumers. According to Forrester, British people are spending more of their time online as opposed to watching television.
In one of Forrester’s latest studies, the research group showed that European users spend approximately 14.3 hours per week online, compared to 11.3 hours watching TV and 4.4 hours reading newspapers, books and magazines.
The increasing popularity of the internet was demonstrated as 36 per cent of people suggested that they spent less time watching television as a result of spending more time on their broadband connection. However, no mention was made about how many of those people were watching TV through their broadband.
Also in another recent study by Forrester, the number of women in Europe using the internet has risen by 20 million (from 51 million to 71 million) in the past four years. These numbers are still eclipsed by men who use the service more and stay on it for longer. Forrester conclude that the internet is no less important to women; they just use it for different tasks. Women tend to use the internet less on entertainment and more for getting family tasks done.
You can see a graph of Forrester’s results on usage by men and women on the net below.
So do you watch TV less because of the internet, and do you agree with the study that men use the internet more for entertainment and women more for family tasks? Let us know by leaving your comments below.