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UK broadband comparison site Top 10 Broadband (, today announced that it believes stand-alone broadband is no longer the attractive purchase it was a year ago as it notices a major consumer shift towards better-value ‘packaged up’ broadband as part of a digital TV, home phone or mobile package.

Top 10 Broadband track broadband sales closely through specialist tracking on their website. Assessing over 100,000 site users a month, the team today suggested that over 80% of their sales are currently for broadband deals incorporating other services, compared to just 67% in January 2007.

John Glover at Top 10 Broadband states, “we have seen a paradigm shift in people’s broadband buying habits since the beginning of the year as broadband packages become the default way to purchase broadband for your home. Broadband bundles now offer tremendous value with Virgin Media, BT and Sky leading the way in the bundled-broadband price war.

Users are noticing that if they combine their home phone, broadband, digital TV and even mobile into one easy-to-manage bill, there are significant savings to be made.” Glover suggests Virgin Media, Tiscali and BT as offering particularly good-value deals at the present time.

Glover continues, “with Tiscali, BT and Orange all planning to offer bundle deals incorporating their own home digital TV services in 2007/ 2008, the days of stand-alone broadband seem numbered. This could be great news for UK broadband users as pressure on Virgin Media and Sky will only lead to further price wars to get consumers to vote with their credit cards. It’s an exciting time for the broadband industry and consumers alike!”

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