The number of broadband users in the UK is still rising, but the rate of take-up is slowing, new figures have revealed.
According to research from Point Topic, the first two quarters of this year saw take-up for broadband subscriptions hit 880,000.
This is less than half the amount of subscribers registered during the same periods last year.
Moreover, despite a slight improvement in the third quarter, when 600,000 new business and customers were signed up, the dip in subscriber growth is part of a long term trend, Point Topic predicts.
"A primary reason for the current slowdown in the market is the shrinking size of the remaining pool of dial-up users ready to be converted to broadband," Point Topic stated.
"Potential users are also put off by the widely reported problems in getting a broadband connection up and running, and controversy over the gap between promised and actual speeds."
However, despite the anticipated downturn in new subscribers, the total UK broadband subscriptions will reach around 21 million by the end of 2012, the research firm's analysts said.