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Virgin Media news

Virgin Media is expected to report a decline in the number of customers leaving its broadband service, it has been reported.

Following a convoluted legal dispute with Sky earlier this year, Virgin Media lost access to the broadcaster's satellite channels - resulting in a customer exodus.

However, according to a report in the Times, Virgin is now expected to claim that the rate of migration from its broadband service has now slowed down from 70,000 to 31,000 during the last quarter.

News of the projected figure comes as Virgin's acting chief executive Neil Berkett recently stated that the ISP's customer growth and marketing strategy will now focus on the fact that its cable network can deliver faster speeds that other ISPs’ copper wire networks.

It is hoped that this will attract customers with services which require faster broadband speeds, such as video on-demand.

Since Sky became embroiled in the messy legal wrangle with Virgin, Sky itself appears to have been one of the dispute's chief beneficiaries - with the migration from Virgin helping it to recently hit 1 million customers for its broadband service.

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