O2 is to seeking to launch its own TV service to allow it to compete with rival ISPs in the UK residential broadband market, it has been reported.
The provider hopes that the TV service will enable it to offer more attractive packages to UK consumers, who have been enticed by telephony, TV and broadband bundles from the likes of Sky and Virgin Media.
The move follows the success of the O2 internet protocol television service in the Czech Republic, which has garnered the firm an extra 70,000 customers since launching in September.
To this end, the mobile phone provider is looking to extend its existing deals with media companies such as Warner Brothers, HBO and Paramount in the Czech Republic to the UK, the Guardian reports.
O2 acquired its own UK residential broadband service through the purchase of Be Broadband one year ago.