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A Virgin Media broadband advertisement accused of being misleading has been cleared by the Advertising Standards Authority (ASA).

The advert in question made a number of claims that competitors felt "denigrated" other broadband services.

These included the assertion that Virgin Media's broadband service "doesn't use copper wire like most providers".

Another point of contention was the statement that other internet service providers (ISPs) used ADSL connections that provided lower speeds the further away a customer lives from the telephone exchange.

BT, Tiscali and BSkyB all took issue with the advert and the ASA received 22 complaints from ISPs and members of the public.

However, the organisation announced that Virgin Media's campaign has been cleared on all points raised by the complainants.

Virgin Media announced recently that it intended to increase speeds further for its broadband customers, pledging to deliver 50Mbps services to nine million homes by the end of 2008.

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