UK internet service providers (ISPs) need to do more to combat the sale of fake goods, the Anti-Counterfeiting Group (ACG) states.
The ACG asserts that the internet is now the biggest source of counterfeit goods, with online auction sites largely responsible for the dramatic increase in the number of fake products available on the web.
Ruth Orchard, director general of the ACG, has said that although it is difficult to assess the true extent of the problem because of the anonymity the internet affords bootleggers, the institution estimates that with some product groups, counterfeit sales could account for as much as 90 per cent of trading.
She added that if the problem is to be addressed, ISPs need to take responsibility for reprimanding users who are selling counterfeit goods.
"The ISPs should be made more responsible - when things are going wrong with their users, they have got [control of] the accounts; they can stop these people," Ms Orchard commented.
A recent BBC survey found that almost a fifth of the UK population had knowingly or unwittingly purchased counterfeit goods.