For those people keen to take advantage of new broadband offers, advice has been given to avoid getting stung by hidden costs.
Online advisory service Every Investor reports that there are four common advertising techniques that customers should be aware of to avoid paying over the odds.
The first is hidden set-up costs, which the resource says can add a "hefty" sum to the price of broadband. However, it notes that as competition intensifies, these installation charges are coming down.
Secondly, consumers are advised to look out for packages that have a low introductory rate but a high monthly cost once an initial period has ended. Customers should be sure to factor in any such increases when estimating broadband costs, the resource notes.
Cancellation fees are also identified as potentially costly, while seemingly cheap deals that require additional purchases of routers or other products are noted as the fourth consideration when choosing a deal.
Elsewhere, Every Investor also advises customers to check whether a cheaper deal is available before renewing a broadband contract once it has expired.
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