Virgin Media is reviving short films for anyone with a broadband connection as part of a new promotion.
The internet service provider has announced a new competition which invites budding filmmakers to submit their work for judging.
Films of up to two and a half minutes in length are eligible for the contest, which unites broadband, mobile internet and television as distribution media.
A prize of up to £30,000 is promised to the winner, along with the assistance of the UK Film Council on their next project.
James Kydd, managing director of brand and marketing at Virgin Media, suggests that customers could use their broadband connection as a source of inspiration.
He adds: "The massive library of films on demand that we offer, coupled with our superfast broadband, will provide movie makers and film fanatics with everything they need."
Virgin Media recently announced the availability of BBC's iPlayer service to its television customers.
The on-demand media player has previously been available to stream BBC programmes over a broadband connection for up to seven days after their initial broadcast.