Google is in the process of developing software tools to allow consumers to track whether their provider is limiting their connection.
According to the Register, the search giant is currently preparing online programs that will soon allow US users to see whether their supplier is capping usage or reducing the amount of information they can download at peak times, a process known as traffic shaping.
Speaking at a panel discussion in Santa Clara University, San Francisco this morning, Google senior policy director Richard Whitt said that the programs would empower customers by allowing them to let know broadband providers when they are unhappy with service.
He added that net neutrality, which does not prioritise different types of traffic, was a key issue to be addressed.
"The forces aligned against us are real. They've been there for decades. Their pockets are deep. Their connections are strong with those in Washington," he insisted.
In other developments, Google has also today announced an advertising partnership with rival Yahoo! following the breakdown of talks between Microsoft and the latter search company.