The Internet Service Providers' Association (ISPA) has noted that some aspects that govern broadband speeds are beyond suppliers' control.
In a statement yesterday, telecoms regulator Ofcom announced that all major UK service providers are entering into a voluntary code that will encourage clearer information on likely speeds.
According to the Independent, the ISPA has suggested that while this is an important development, users must be mindful of the fact that all connections are different.
"Even neighbouring houses supplied by the same provider can receive different speeds because there are many limitations affecting the performance of connections which are beyond the control of any chosen ISP," the group commented.
As well as encouraging clearer advertising in the fixed-line market, Ofcom is also looking to address the issue of headline speed promotions in the mobile broadband market.
Earlier this year, mobile broadband provider 3 criticised the way rival Vodafone advertised its products, which it claimed were capable of 7.2 Mbps. The former argued that in actuality, very few users would be able to achieve this.