The main reason that broadband users are switching providers is due to price, new research has suggested.
According to a study conducted by London-based Simplifydigital, price issues are the main concerns around which UK consumers based a decision to change their broadband provider.
As well as price concerns, deal bundling was found to be a familiar factor, with many customers choosing to sign up to the same provider on broadband, TV and telephone deals.
Another reason why customers are switching broadband providers is service reliability - this had been recorded as the most common reason given earlier in the year, but has now been overtaken by pricing concerns.
Also, customer service was found to be an influence in the switching of broadband subscribers from company to company, with inability to get through to call centres cited as a frustration.
Simplifydigital carried out the research by quizzing 1,000 callers over a three month period.