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WiMAX has the necessary customer appeal to rival mobile broadband as an internet access technology, the results of a recently-conducted study indicate.

A report compiled by market research firm In-Stat, found that business-class WiMAX appeals to customers on a number of levels, including price, coverage and convenience.

In-Stat analyst Daryl Schoolar said that even though the 3G Cellular network coverage of mobile broadband may be bigger than that of WiMAX, the service is still a popular offering amongst consumers.

He commented: "When respondents were presented with service examples and picked the one they most preferred, the one representing WiMAX was picked more than two-to-one over the one representing 3G cellular data.

"Service descriptions include information on coverage, network performance, pricing, and usage limitations."

The In-Stat survey found that respondents had noted a rise in public wireless broadband use during 2006 and 2007 and predicted a further increase in 2008.

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