Many new broadband customers are tempted by the introductory offers put forward by providers, according to new research.
A survey conducted by Broadband Choices found that over half of those customers quizzed had purchased a broadband package which included an introductory deal.
Questioned on what course of action they took once the introductory period had finished; a third admitted switching once a deal had expired, while another third chose to stay on with a provider.
Lack of time to arrange a switch and the perceived hassle and expense of changing provider were cited by many as reasons for remaining with a company.
"It is important however to ensure that the deal you sign up for matches your requirements - no matter how tempting the intro deal," advised Michael Phillips, product director of Broadband Choices.
He went on to conclude: "Shopping around using a comparison site and comparing the package features as well as the price is the best way for consumers to save money in the long term."