Mobile broadband operators should think carefully when considering their strategies, according to one expert.
Gareth Maclachlan of AdaptiveMobile has highlighted calls from the European Union (EU) for providers of mobile broadband to cut data roaming charges for customers using the service while abroad.
Some companies offering mobile broadband have considered blocking the overseas use of their service altogether so as to avoid complications over the sky-high charges often incurred by users.
But Mr Maclachlan argues against this approach, commenting: "In a competitive European market, where operators are increasingly trying to differentiate their service and the many millions of corporate subscribers are becoming increasingly international, operators surely have no choice but to ensure they maximise all mobile broadband revenue opportunities whilst offering subscribers the best possible service."
Application and operating system updates, which can often be downloaded unbeknown to a user abroad, have been highlighted by AdaptiveMobile as a major cause of data roaming charges.