Communications regulator Ofcom has released details of its action plan for super-fast broadband.
The points made in the publication are centred around promoting investment and competition in the super-fast broadband sector, thereby increasing customer choice.
Among the proposals is an emphasis on pricing freedom, allowing providers to "price services that reflect investment risk and generate a return on investment".
The establishment of clear standards relating to the wholesale of super-fast broadband products has also been made a priority by Ofcom.
"Fibre networks are one of the most exciting developments in communications that the UK has ever seen," said Ofcom's chief executive Dave Richards.
He concluded: "Ofcom's plan of action will encourage further investment while promoting and sustaining competition so we can all benefit."
Ofcom welcomed the recommendations of the government-commissioned Caio Review, which advised against public investment in a next-generation broadband network.