Broadband users in the UK are still to get to grips with the term 'unlimited broadband', still being banded about by providers, new research shows.
Newly-released figures from a study by uSwitch shows that as many as 6.2 million broadband customers believe that they have an unlimited broadband service, despite being subject to a fair usage policy.
Sky became the first main UK provider to offer truly unlimited broadband with its Broadband Max service, launched last month.
Commenting on the findings, Tim Wolfenden, head of communications at uSwitch, commented: "The solution is easy, broadband companies should not be allowed to class their packages as unlimited if they are not.
"Providers are confusing consumers to the extent that broadband users do not even know if they are exceeding a user limit."
A further discovery was that an estimated ten million people had never read their fair usage policy.