Internet Protocol TV (IPTV) will have to show more aggression in its policies in order to make a truly-global impact, according to one expert.
Frost & Sullivan research analyst Adeel Najam believes that providers are not making the most of their bandwidth capacity by investing in IPTV.
Mr Najam pointed to the Asia/Pacific region, which accounts for more than a third of all IPTV subscribers, is a good example providers in the UK and other countries of how to make the most out of their bandwidth.
He commented: "Service providers with high-speed broadband transmission networks have the competitive advantage in deploying IPTV services as they can leverage their networks to offer bandwidth intensive services like high-definition TV (HDTV).
"The first line of attack for any fixed-network operator to realistically transform into multi-play service providers offering voice, data and video services is by converting its existing broadband subscribers."
Figures from Frost & Sullivan show that Hong Kong has the highest IPTV penetration rate of 45.3 per cent.