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TalkTalk has launched a new broadband package which it claims will revolutionise the industry and provide customers with hitherto unseen levels of choice.

The company has launched the Talktalk Essentials deal in response to customer surveys in which it was discovered that consumers resent paying for bundled services which they do not use and are becoming more cost-conscious in the current financial climate. To this end, TalkTalk customers start with the Essentials broadband package and extra bundled telephony services for which they pay £6.49 per month and £10.50 line rental. They are then free to add Boosts at a cost of £4 per month to bolster their bundle with extra services, which they can opt in or out of these at any time.

The Essentials package entitles customers to a broadband connection of up to 8Mbps with a monthly download allowance of up to 40Gb. They will also be entitled to unlimited evening and weekend phone calls to UK landlines, inclusive international landline calls to 36 destinations anytime and a free wireless router.

The Boosts, meanwhile, enable users to opt for a faster broadband connection with the Speed Boost option or choose the Download Plus add-on which gives a monthly download limit of up to 80GB. There is also the Security Boost add-on. This gives users state-of-the-art online security from F-Secure to make online shopping and web surfing as risk-free as possible.

In addition, customers can choose from a range of Boosts for their phone service, which cover everything from unlimited landline calls at any time, half-price mobile calls, as well as extra call features such as such as ring back, call divert or call waiting. Customers are free to unsubscribe from Boosts they have chosen at any time after the first 30 days of activation and can opt in at any time. This can be done over the internet by accessing their account at myTalkTalk.co.uk or via the customer helpline.

The Boosts mean that there are effectively 721 product combinations available, with further add-ons planned in months to come. The new options are expected to reflect the consumer feedback currently being gathered by the company.

TalkTalk states that the myTalkTalk plan had been created in response to a raft of surveys, which indicated that 94 per cent of consumers do not want to pay for elements of packages that they do not use. Furthermore, 65 per cent of those polled expressed a preference for handpicking a service to meet their own specific needs.

Wendy Becker, managing director of the TalkTalk Group, said: “People’s communication needs are constantly changing and we need to provide a phone and broadband service that reflects this. Great value is still the number one priority – and myTalkTalk offers an identical service ‘pound-for-pound’ to our existing free broadband package – but choice and transparency are now high on the agenda.”

Alex Buttle, a director at Top 10 Broadband, welcomed the launch of myTalkTalk, which he said offers the “greatest flexibility of any home broadband package currently available in the UK”.

He added: “myTalkTalk is a welcome addition to the range of excellent-value home broadband deals currently on the market. What makes this package different is the total flexibility it offers. It’s no secret that many people pay for parts of a home broadband bundle that they either do not want or need – not ideal in the current economic climate. TalkTalk pioneered the concept of ‘free’ broadband several years ago and now they are doing the same with these new, optional “boosts”.

“The boost concept will surely be copied or mirrored elsewhere in the market if it proves a success for TalkTalk. Top 10 Broadband are expecting uptake of TalkTalk’s new essential package to be huge as people look for new ways to make savings on their monthly bills.”

The myTalkTalk bundle is available from today (18 November 2008) . For new customers there is a one-off connection fee of £29.99. The minimum contract length is 18 months.

The new TalkTalk Essentials package supersedes the TalkTalk Global Off-Peak package which was priced at just £3.25 per month which - up until today - was the lowest starting price for broadband in the UK. Top 10 Broadband recently named this package the best value offering on the market by awarding it the Top 10 Broadband 'Best Value' Award. TalkTalk’s award success was compounded when in uSwitch’s Customer Satisfaction Report in 2008 it was voted the company the best value for money home phone provider and the best value for money bundle.

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