A small community in West Yorkshire has hinted at the form Britain's high-speed broadband network will take in rural areas.
Villagers in Hebden Bridge are not waiting for a large company to come and connect them to high-speed services - instead they will take on the challenge themselves.
It is claimed a project currently being initialised in the town would represent the first super-fast broadband network owned and run-by the community to serve local needs.
Robert Currey, a software developer in the village, told the Hebden Bridge Times: "Our valley is in danger of being left behind big cities such as Manchester and Leeds - the only places likely to get this technology from the big phone companies."
The 3C (Calderdale Connect Co-Operative) was originally set up in 2003 to provide standard broadband services in the area, following a long-running campaign.