The average monthly data allowance enjoyed by mobile broadband in Europe has grown significantly, according to new research.
A report published by Tariff Consultancy shows that the average European mobile broadband user has an allowance of 3.9GB, which is up from 1.8GB a year previously.
Another interesting finding was that the most common allowances provided for in packages are 5GB and 10GB offerings, followed by 1GB and 500MB.
In the wake of the findings, Tariff Consultancy managing director Margrit Sessions said providers must make sure they meet the demand of the mushrooming mobile broadband market.
She commented: "Although mobile broadband pricing has continued to decline overall, the most striking feature has been the continued increase in monthly user allowances which have more than doubled in the course of a year.
"Mobile operators have to ensure that they provision the network capacity to meet the demand that flat rate pricing will create and also safeguard against over-selling their service."