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Be Broadband subscribers are being offered the chance to participate in exclusive trails of hotly anticipated MMO Freaky Creatures.

Be broadband is boosting its appeal to online gaming enthusiasts, with the news that its subscribers are to be given the chance to test play the much anticipated massively multi-player online game (MMO) Freaky Creatures.

The company has done much to court the specialist online gamer market recently, not least with packages such as its Be Broadband Pro and Be Unlimited deals, which offer fast connections and cut down on ping - the delay to in-game responsiveness which can be caused by slower connections.

The game itself allows players to create idiosyncratic characters which can be put into battle either on their PC or on their broadband-enabled mobile phone handset. To tie-in with the game, a set of action figures is to be released, which are packaged with a USB flash drive that brings them to life online.

Customising the creatures is possible, with the option to employ 50 different parts, 20 powers and four objects that can be placed into the creature’s lair. This means that at launch there are some 3.2 billion different creature types available. Gameplay is free- roaming and incorporates a Second World-style trading facet as well as combat, which in turn can be enjoyed in teams or solo play.

According to Be Broadband, the arrangement with the game developers Abandon Interactive came about to the due to the fact that the internet service provider (ISP) has a strong gaming community. As well as being afforded exclusive early access to the new game, participants in the beta trials will be asked to give feedback on their experiences.

Felix Geyr, managing director of Be Broadband, said: “Since launch, Be Gamer has grown from strength to strength – both in terms of users and the added benefits on offer to Be members. The opportunity for our members to beta test this exciting game shows that we are looking for new ways to enhance their experience with Be and get the most out of their broadband service. We look forward to bringing more features and opportunities to Be Gamer that our members will be interested in.”

A study conducted by Be Broadband found that almost half of its subscribers (47 per cent) play online games. This means that they are twice as likely to do so as the average UK broadband user. To bolster its service’s appeal to this sector of the market, earlier this year the company launched a new toolbar for its customers who have signed up to Be Mixes – its specialist online gaming service. The feature enables them to easily browse through the free gaming channels on offer and select their favourite slot in real time.

Latterly, the online gaming market is being courted more and more by UK ISPs. The campaign for Virgin Media’s new super-fast 50Mb service, for instance, made much of its ability to minimise ping. Meanwhile, PlusNet now offers its PlusNet Pro for Gaming package, which prioritises gaming traffic to make for a speedier and more responsive experience.

Customers wishing to participate in the Freaky Creatures trials must first register as a Be Gamer member at the company’s website and from there go the Freaky Creatures page at ww.begamer.co.uk/freaky to register for the beta.

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