Fixed-line broadband providers are using IPTV services as a way of countering the threat of the emerging mobile broadband market.
That is the view of Tech Watch's David Allen, who believes that offering IPTV - digital television delivered to the living rooms of subscribers via the internet - can be a provider's method of convincing customers to stick with a fixed-line contract.
Mr Allen pointed to figures which show that 15 per cent of broadband-connected homes use 3G services to get online, but he said that this share is set to grow.
"Fixed line broadband providers are going to have to do something special in order to stop users jumping ship to mobile broadband," he commented.
Continuing: "This service can be bundled into the packages that ISPs offer and offering additional services is the only way that ISPs can stop their customers from switching to other services like mobile broadband."
Recent figures from Broadband Expert showed that the average UK speed of fixed-line broadband was 3.61Mb, with mobile broadband registering at 1.57Mb.