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Next-generation broadband must be worthwhile from a number of different perspectives, becoming a market that is self-funded, according to one industry figure.

Speaking at the Westminster eForum keynote seminar: Next Generation Broadband, Matt Yardley, partner and head of broadband and media at broadband analysts Analysys Mason, suggested that he believes potential investors must gauge demand before diving headlong into the market.

He commented: "To make it work you have to have a belief beyond where we are today. You have to believe that the market is going to deliver multiple services and the potential revenue sources that come from different parts of the value chain."

Mr Yardley went on to add: "That's the only way that I can see this working."

Ofcom's Executive Summary of its consultation on delivering super-fast broadband in the UK found that the desire for operators to offer ever faster services and for customers to use the applications or services this speed supports shows no sign of reducing.

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