Be Broadband has registered its support for the latest guidance issued by Ofcom, released today (Thursday, January 8th).
The provider stands by Ofcom's assertion that average broadband speeds should be made clearer to customers at the point of purchase, rather than the unrealistic 'up to' speeds often quoted.
Be Broadband Managing Director Felix Geyr has pointed to Be Broadband's speed estimator as an example of how the company is committed to adequately informing customers.
He said: "Ofcom's broadband speeds code of practice, which Be Broadband signed up to when it was first announced, requires ISPs to better explain to new customers what speeds they are likely to obtain in practice, and also to tell them what steps they can take to improve their broadband performance.
"Be continues to strive to offer transparency and fair practises to our members, with a speed estimator on the website since August and members having the right to move between packages at no cost."
Mr Geyr also highlighted Be's involvement with the ongoing development of next-generation broadband.
Be has piloted a line bonding technique which combines two telephone lines, serving to double the speeds a connection is capable of.