Broadband providers are under pressure from record companies to sell access to music as part of the bundles that they already market.
That is according to the BBC's Ian Young, who has been reporting from the Midem conference in Cannes, an event for professionals within the music industry.
He says that as the overwhelming majority of online digital music content is now thought to be obtained illegally, rights owners are looking at new ways to return a profit.
These include persuading broadband providers to sell music deals as part of their bundles, allowing subscribers to consume as much content as they want.
"The record labels are in discussions with a number of major UK ISPs about licensed deals and I firmly believe that's the future," head of the British Phonographic Industry, Geoff Taylor, told the BBC.
In 2004, NTL signed an agreement with MTV, securing music content for over one million broadband customers.