The number of new broadband customers in the fourth quarter of 2008 was well below the figure forecasted, according to a new report.
Industry analyst Point Topic has conducted research which demonstrates that only 200,000 broadband subscribers were welcomed on board over the last three months of the year.
Comparing the finding to the original forecast made before the economic downturn hit, the amount of new high-speed internet contract holders is less than half of what had been predicted.
Commenting on the figures, Broadband Choices Product Director, Michael Phillips, said that Brits were unlikely to give up their broadband connections, even when faced with some tough financial decisions.
He said: "Although people are tightening their belts across the country, many now see broadband as a necessity rather than a luxury and are loath to go without it."
It was concluded by the researchers that many of the new broadband customers were those who had upgraded from a dial-up connection.