T-Mobile’s mobile broadband service has scooped independent testing house P3 Solutions’ award for the best mobile broadband provider, it has been announced, marking the second quarter in a row that the UK internet service provider has been awarded the accolade.
The prize was awarded to T-Mobile after it was deemed to have performed best in a series of tests which were conducted during peak usage periods in 16 cities throughout the UK. Areas in which T-Mobile outperformed its ISP rivals most markedly were in web browsing, internet upload speeds and sending and receiving e-mails.
According to P3 Solutions, T-Mobile is five times faster for sending e-mails with attachments and twice as fast for receiving electronic mail. It also offers a web browsing experience that was on average 35 per cent faster than its nearest competitor. Finally, the tests showed that upload speeds were 59 per cent faster than the ISP in second place in this category.
The latest accolade for T-Mobile’s broadband offering marks a sustained period of success in which it has been garlanded by praise from industry bodies. Last year it was awarded the title of Best Network at the Mobile Data Association Awards and followed this by being named the best UK ISP for network coverage, download speeds and customer service in a YouGov survey.
Richard Warmsley, head of Beyond Voice services, attributed the acclaim that T-Mobile’s mobile broadband service has attracted to its customer-focussed ethos and honesty about the level of mobile broadband connection speeds that consumers can expect.
He explained: “As well as giving users a great experience, we also understand how our customers want to access the internet on the move. For example, we’re the only operator not to automatically penalise customers if they exceed their data fair use policy and we prefer to talk honestly about the speeds customers can expect to receive, rather than quote unrealistic maximum possible speeds.”
P3 Solutions tested ISPs’ mobile broadband service against the most popular applications and performed everyday tasks such as downloading a 3MB music file, uploading a 1MB file and streaming video. The e-mail attachment used in the tests to measure reception speeds was 500KB. All measurements were undertaken between 11am and 11pm.
T-Mobile claims that its 3-G HSDPA network can achieve mobile broadband speeds of up to 4.5Mb. The ISP was the first UK company to introduce HSUPA to enable customers to upload content faster.
Earlier this month, T-Mobile announced it had earmarked £115 million to market its services this year, with much of this to focus on its newer mobile broadband HSPA services. This represents an increase of 15 per cent from last year and comes despite the economic downturn leading to many companies cutting their advertising budgets.