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Be Broadband is offering its customers the chance to win a month’s free broadband when they sign up for testing the massively multiplayer online game Freaky Creatures, as the junior internet service provider (ISP) looks to maximise its appeal to the gaming community.

Under the terms of the competition, Be customers who register for testing the game will be entered into a prize draw. The provider will award ten prizes in total, with entry open only to existing customers.

The contest is the latest in a range of gamer-focussed incentives from Be. These include the current offer whereby all customers who sign up for the company’s Be Unlimited, Be Value or Be Pro deals are offered a choice of either £40 of game vouchers, £40 of broadband credit or a 12-month subscription to tech bible T3 magazine.

Be already enjoys strong popularity with the gaming market. This is principally because its broadband services offer faster connections which enhance the experience of playing games online. Among the advantages of a faster connection is a reduction in ping, which means that players can react more quickly to developments in gameplay.

A spokesperson for Be acknowledged that the ISP enjoys the support of the gaming community, but added that this has come about by word of mouth as much as through incentives aimed specifically at this sector of the UK broadband market.

He said: “We have seen that customers have come to Be rather than Be trying to attract them up to this point, which is the sign of an attractive offer for gamers.

“Be Broadband’s performance allows for a better gaming experience and, as it is such a strong community, gamers have quickly caught on to the advantage they can get through Be.”

Freaky Creatures is an immersive online game that allows players to create their own customised creatures, which they can then put into battle. There are 50 parts, 20 powers and four objects to choose from, totalling 3.2 billion potential variations for characters. As well as combat, the game also features a trading element, not dissimilar to Second Life.

The appeal of Be to gamers was underlined by a study last year. Research conducted by the company found that found that almost half of its subscribers (47 per cent) play online games. This means that they are twice as likely to do so as the average UK broadband user.

Be currently offesr broadband connection speeds of up to 24Mb. However, before Christmas the ISP announced that it has completed successful trials of a service capable of delivering 50Mb.

This is on a par with the maximum connection speed enjoyed by Virgin Media’s fibre wire customers. Be’s announcement is believed to have been timed to steal the ISP’s thunder as it launched its much-trumpeted service with advertisements that stressed the 50Mb service’s usefulness to gamers.

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