The BBC on-demand catch-up service iPlayer could be adapted better to suit various broadband connections, according to one senior figure at the corporation.
Speaking to silicon.com, Erik Huggers, director, of the BBC's Future, Media and Technology department, has revealed that there is the possibility of tailoring the resource to suit each broadband connection.
The method would maximise the potential of each connection - users with super-fast speeds would be able to enjoy enhanced viewing, while others would get the best picture available to them.
"We've got room for improvement on things like audio and video quality itself," said Mr Huggers.
He went on to explain: "So if you have a very fast broadband connection, maybe we can give you automatically much better quality and if you have a slightly slower broadband connection we'll give you the best quality that your broadband pipe can afford."
The iPlayer has in recent times been made available for a series of high-end mobile phones, streaming over 3G networks.