Broadband customers are reluctant to pay more for faster connection speeds, according to the results of a new study.
The credit crunch appears to have made an impact on how much consumers are prepared to spend on broadband, with 66 per cent unwilling to pay more for higher speeds.
Broadband Choices revealed that this figure has almost doubled over the past two years with just 30 per cent of people unwilling to pay extra for super-fast connections in 2007.
"Speed is a sensitive topic at present as recent statistics from Ofcom revealed that on average UK broadband customers receive only 49 per cent of advertised headline speeds," said Broadband Choices Product Director Michael Phillips.
"Consumers may be reluctant to upgrade to a superfast service when they currently aren't even getting what they pay for on slower speeds."
This new research follows the recent Broadband Customer Satisfaction Report from uSwitch which found that households across the UK spend a collective £2.6 billion a year on broadband.