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Sky has launched a new online-only, limited-period triple play cheap broadband package offering customers a free landline for a year as well as a free £50 gift card to spend at Tescos.

Priced at £26.35 per month over a 12-month contract, the broadband internet facet of the new cut-price broadband deal entitles customers to a monthly download limit of 2GB and a broadband connection speed of up to 2MB. Sky has also included a free McAfee Internet Security Suite.

Meanwhile, the telephony element allows consumers to benefit from no line rental for 12 months as well as free evening and weekend calls. Sky estimates that by waiving line rental with its TV and broadband package it has saved consumers up to £150 compared with BT.

The final element of the broadband offer is for HD TV. This includes a choice of Sky’s themed HD TV packs, which include everything from documentaries to movies. Customers must pay extra for the HD Box they need to receive programs, but as part of the deal this is priced at just £49 rather than the standard charge of £199.

Broadband experts predict that free landline broadband packages will become more and more common in months to come. This trend is expected to be driven by strong take-up for mobile broadband services as well as the integration of mobile phones into people’s lifestyles. The combination of these factors is making consumers resent paying for a landline, it is claimed.

Sky’s offer, which is available only until May 14th, forms part of a new drive for a larger share of the UK broadband market which has seen the introduction of a host of attractive deals. Yesterday, saw the UK broadband provider launch an online-only offer whereby all customers who opted for its cheap broadband and TV deals benefit from a free £50 Tesco voucher. Interested parties will have to be quick to take advantage of these incentives, however, since unlike the new triple play broadband deal these are set to expire on April 30th.

The success of Sky’s strategy was recently confirmed by the announcement that it had added 163,000 new broadband subscribers during the first quarter of 2009. This brought its total broadband customer base to 1.96 million.

Sky remains notable by its absence from the UK mobile broadband market, however, despite the fact that this is one of the fastest growing telecommunications sectors in the country.

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