An independent survey into consumers' satisfaction with their mobile broadband provider has once again been topped by T-Mobile, marking the second consecutive quarter that the telecommunications firm has outperformed rival broadband suppliers.
In a poll of over 2,000 Britons conducted by YouGov, T-Mobile came top in six categories – more than any of its competitors. The areas where the company was deemed to be superior to rivals were customer service, billing, installation, coverage, ease of use and getting connected.
The firm’s success in the latest report follows similarly impressive showings in previous surveys. Over the last four waves of research conducted by YouGov for its Dongle Tracker reports, the teleco has emerged as the most consistently highly rated.
Richard Warmsley, head of internet and entertainment for T-Mobile UK, said: “As internet access from any location continues to rise up the priority list for our customers, we aim to provide them with total freedom to check emails, surf the internet and share photos.
“Coming top in two consecutive rounds of YouGov research shows that customers recognise and value T-Mobile’s range of simple plans, attention to customer care and the reassurance that no matter how often they access the internet, they will never pay more than their monthly flat rate.”
T-Mobile’s strong showing appears to vindicate comments made by Mr Warmsley earlier this year. In an exclusive interview with Top 10 Broadband, he posited that consumers value customer service above the ostensibly cheap headline rates offered by some rival broadband providers. As a result, he said, T-Mobile did not feel it necessary to launch a new tariff to rival 3’s 15GB for £15 per month offer.
Last month, T-Mobile hit the headlines after it was named as a possible takeover target for 3. Analysts posited that 3 was the most likely company to acquire T-Mobile on the grounds that it would be a good strategic fit. Furthermore, the two firms already share their mobile broadband network.