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TalkTalk will continue to fund and support its new acquistion Ticali’s operations and will use the deal as a platform to launch a host of innovative broadband products, it has been revealed.

Following official reassurances to customers that their service will be uninterrupted by the changes, Charles Dunstone and David Goldie, CEO and corporate development director of TalkTalk respectively, have now outlined their company’s plans for integrating Tiscali into its business.

According to the pair, at the heart of the plan is a commitment to provide full support for Tiscali’s existing channel as well as its UK wholesale business. Meanwhile, the company also plans to continue to improve Tiscali’s services through its own experience with data provision and voice telephony.

Mr Dunstone said: "Tiscali will bring a significant additional dimension to the group and enable us to further develop the markets for both enterprise networks and white-label ADSL broadband."

Meanwhile, Mr Goldie’s forecasted that the deal will provide the impetus for TalkTalk to bring new products to market, hinting that the broadband supplier now intends to embark on an “exciting programme of product innovation and development over the next year".

TalkTalk is expected to formally complete its £236 million acquisition of Tiscali by the end of June. The deal will create the UK’s largest residential broadband provider with a combined customer base of 4.25 million.

When the takeover was first announced in early May, TalkTalk moved fast to reassure Tiscali customers that they would experience no disruption to their broadband service and that their existing contracts would be honoured. However, since this time, rival internet service providers have unveiled a series of cheap broadband incentives intended to tempt disgruntled Tiscali customers into switching.

These include BT, PlusNet and Sky, which are currently running promotions for Tiscali customers that enable them to benefit from sweeteners such as free broadband for an introductory period and £50 off their bill.

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