3 has revamped its mobile broadband deals with the introduction of a new, cheap broadband laptop and dongle offer with a generous usage limit and the introduction of new 30-day rolling contracts.
Consumers who sign up for the new laptop deal pay £22.50 per month over 24 months for an Acer Aspire 150b laptop, a dongle and 15GB of mobile broadband usage per month. The laptop features an 8.9-inch CrystalBrite screen and a 1.3M integrated webcam as well as an impressive 1GB of memory and Windows XP Home edition.
Meanwhile, the upper limit of 15GB means that users need not worry about exceeding their usage. 3 calculates that this enough for 15,000 emails, 150 hours of web surfing, 10 half hour video downloads and 480 4-minute music tracks. As an additional, value adding extra, 3 has also included 75 free text messages per month.
The introduction of the new broadband laptop deal marks part of a more comprehensive refresh of 3’s broadband product range that also seen the groundbreaking launch of 30-day rolling contracts.
Priced at £15 per month, customers are entitled to 5GB of usage and benefit from the freedom of being able to cancel their contract whenever they like. However, compared with pay as you go mobile broadband deals, buyers pay significantly less.
3 has been among the most successful UK mobile broadband providers and boasts an expanding customer base attracted by the high usage limits and keenly priced broadband deals.
Earlier this year, the broadband supplier announced that it had sold over a million USB modems. Since that time it is likely that sales have been buoyed further by the addition of new laptop deals. An astute marketing campaign that trumpeted the introduction of generous limits as freeing cash-strapped Britons from worry over exceeding their usage is also likely to have improved take up of 3’s mobile broadband packages.