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Google’s supremacy for online searches came under attack this week with the arrival of Bing, a new search engine from Microsoft whose stripped-down design promises broadband users faster results and shorter loading times.

Available to use now, despite its high profile launch it is widely thought that Bing is likely to face an uphill battle for market share in a sphere that is dominated by Google.

The search engine’s pre-eminence was highlighted in a recent study from comScore, which found that in Mountain View, Google accounted for 64.2 per cent off all searches during April.

Meanwhile, Yahoo and Microsoft’s previous search engine Live Search were used on 20.4 per cent and 8.2 per cent of searches respectively.

Microsoft is hoping that by addressing some of the perceived flaws of Live Search, such as the complex landing page that took time to load, it can reassert its position in the sector.

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