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Wired and mobile broadband access in the UK will increase at a compound annual growth rate of seven per cent between 2009 and 2013.

That is according to the latest research by PricewaterhouseCoopers (PwC), which suggested that the broadband access market will have risen by a total of 40 per cent over the forecast period.

The financial services company reported that the UK is investing heavily into high-speed broadband, with penetration of such services expected to rise by 37 per cent between the dates.

Phil Stokes, head of PwC's entertainment and media division, said: "National internet access is no longer purely a competitive advantage for an individual country, but will be key to leading in the global economy as the world emerges from recession."

The firm's research also predicted that 3G rollouts and an increasing proliferation of smart phones will drive further consumer adoption of mobile broadband services.

Despite evidence of continued broadband adoption, research conducted this month by indicated that 48 per cent of customers are unhappy with the speed of their connection.

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