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Addressing delegates at meeting of telecoms bigwigs and Euro aparatchiks in Brussels, Viviane claimed that half the battle in tackling internet piracy is that it “appears to become more and more sexy”.

Person using a laptop keyboard

She fancies that the best way of battling by developing “attractive and consumer-friendly legal offers”. But, in news that will be welcomed with open arms by under-fire broadband providers, it seems as though the worm may actually be turning without her help.

Amazingly, a new study from Music Ally found recorded a five per cent fall in the number of folk who regularly download music illegally between December 2007 and January of this year.

Even more staggering is that among teens, who you might expect to be the demographic who are the most reluctant to cough up, the proportion was down from 42 per cent to 26 per cent. In the form of Spotify and the like, it seems that the silver bullets that Viviane is calling for are already working their magic.

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