Internet service provider (ISP) Be Broadband has launched a web portal that it says gives it a new way to communicate with its customers.
Since the ISP launched in 2005, its website has remained fairly static, despite the constant evolution of the internet with the rise of web 2.0 and social media.
Be opted to create a very simple and straightforward identity for its new website, which will now change over time as new content is added.
The broadband supplier worked with 50 of its customers to create the new style direction.
As well as a new logo, the bethere.co.uk website is now equipped with its very own blog and a full archive of its previous website.
"One of the last comments I heard from the beta blog about the new identity was that it looked 'unfinished' and that is kind of the point," a representative of the company wrote.
In June, Be announced that it will continue to invest in advancing its high-speed broadband network, despite the priority given to universal 2Mb coverage by the government.