Martha Lane Fox has vowed to call in as many favours as possible in her attempts to extend broadband to Britain's poorest.
That is according to the Times, which explained that the government's new Digital Inclusion Champion will have a budget of just £2 million with which to help extend broadband services to some six million Britons.
In an interview with the newspaper, Ms Lane Fox claimed that providing broadband to those at the greatest economic disadvantage would help provide people with access to cheaper services.
"My experience of technology is that it is a tool, an enabler that allows you to spend more time doing what you want to do," she said, going on to suggest that making free telephone calls over a broadband connection is one way money could be saved.
The co-founder of lastminute.com also shed some light on her plans to convince leading media and internet companies - Google, BSkyB and BBC included - to lend staff to a network of volunteer trainers with which to educate people on broadband usage.
She added that Digital Britain should succeed in bolstering the digital economy, but expressed concerns that Britain could find itself lagging other countries when it comes to the development of creative and cutting-edge internet ventures.
Last month, Ms Lane Fox explained to the Financial Times that delivering 'broadband for all' would allow the government to cut its public spending by moving functions entirely online, as 80 per cent of its interaction with the public is with the poorest 25 per cent of individuals.