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TalkTalk broadband will no longer waive its connection fee of £29.99 from Monday, leaving consumers just four days to take advantage of the cut-price deal.

Under the terms of the credit crunch-friendly offer, all new customers who sign up for TalkTalk’s Essentials home broadband deal are entitled to a free connection.

The Essentials package is priced at £6.49 per month, plus £11.25 landline rental. This entitles subscribers to download limit of 40GB, a free wireless router and free off-peak calls. TalkTalk Essentials customers can also expect to surf the web at up to 8Mb, which is more than twice the average UK landline connection speed of 3.6Mb.

Meanwhile, the telephony facet of the deal includes unlimited evening and weekend calls to UK landlines as well as free local calls. Calls to 0870 and 0845 numbers are also free during weekend evenings.

Subscribers can also sign up for additional services with add-ons, dubbed Boosts. These offer everything from half-price calls to mobile phones right through to enhanced security to provide greater peace of mind.

Jessica McArdle, marketing manager at Top 10 Broadband, said: “In the current economic climate offers like this from TalkTalk need to be grabbed with both hands. “With just four days remaining to take advantage of the free connection promotion, we urge interested parties to act fast or miss out.”

Cheap broadband specialist TalkTalk is currently undertaking a high profile advertising campaign to promote its home broadband deals. The campaign takes in TV, outdoor and press advertising and focuses on the affordability and simplicity of the broadband supplier’s products.

As part of the company’s marketing drive, it is also planning to revamp its web presence and has published a manifesto outlining how it intends to give customers a better service and keep phone bills low.

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